In the world of product development, there is far too little mentioned about the need and use of data in decision making. We’re easily pleased with ideas that seem logical to us, but may be terrible for the users of our product. We add new features, but we never check to see if the investment we made (in resources and hours spent) have actually paid off.
While working recently on a side project, I came across the task of “SMS validation”. The project allows users to sign up with their mobile phone number, and have certain text messages sent to their phone on a schedule they determine. Here’s how the feature request came in:
When I was a kid, my mother had one rule that always drove me crazy: “You can’t go out to play until you clean your room.” This tyranny was always frustrating to me, and despite usually knowing her answer, I’d usually ask to go outside knowing full-well my room was a mess. But she stuck to her guns and I’m glad she did.
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